Why Delight Project Bagel Chips Are Korea’s Most Addictive Snack—And Where to Find Them in 2025

Meet Korea’s Viral Snack: Delight Project Bagel Chips

Did you know that Korean beauty stores are also snack havens? Delight Project Bagel Chips have become a viral sensation, not just among locals but also international visitors. Launched by CJ Olive Young in 2021, this snack line has exploded in popularity thanks to its unique flavors, crisp texture, and the way it captures the essence of Korean snacking culture. The chips are now so iconic that Olive Young opened its first Delight Project standalone snack store in Busan’s Haeundae district in April 2025, complete with a tasting bar and exclusive flavors. If you’re planning a Korea trip, these bagel chips are a must-buy souvenir that perfectly blend trendiness with taste.

What Makes Delight Project Bagel Chips So Special?

At first glance, you might think these are just another crunchy snack. But the secret lies in their preparation: thinly sliced bagels, baked to a golden crisp, then coated in irresistible seasonings. The texture is light but satisfying, and each bite delivers a balanced burst of sweet and savory. The garlic butter flavor, for example, is reminiscent of Korea’s beloved garlic bread, while the honey butter version offers a mellow sweetness that’s universally appealing. The chips are portable, come in perfectly portioned 60g packs, and are praised for their addictive crunch. Many reviewers say once you start, it’s hard to stop!

Flavor Lineup: Which Bagel Chip Is Right for You?

The Delight Project Bagel Chips come in several flavors to suit every palate. The most popular are Garlic Butter and Honey Butter, but you’ll also find unique options like Choco Cinnamon and Cream Soup. Garlic Butter is perfect for those who love a savory snack with a hint of sweetness, while Honey Butter is great for anyone who enjoys a mellow, dessert-like flavor. For adventurous snackers, Choco Cinnamon delivers a sweet-spicy twist, and Cream Soup offers a creamy, comforting taste. Korean consumers rave about the versatility—these chips pair well with coffee, tea, or even wine, making them a hit at parties or as a late-night treat.

Ingredient & Nutrition Deep Dive: What’s Inside?

Curious about what you’re eating? Delight Project Bagel Chips are made from wheat flour (sourced from the USA and Canada), sugar, sea salt, malt powder, and yeast. The Garlic Butter flavor includes processed butter from New Zealand and a special garlic seasoning, while Honey Butter features honey powder and buttery cheddar seasoning. Each 60g pack contains about 250–260 kcal, 45–47g of carbohydrates, 6g of protein, and 5–6g of fat. They’re free of trans fats and use natural ingredients, but do contain wheat, milk, and soy, so check for allergies. The chips are baked, not fried, making them a lighter alternative to traditional potato chips.

Who Should Try Delight Project Bagel Chips?

These chips are perfect for anyone looking for a snack that’s both trendy and tasty. They’re especially popular among K-beauty fans who want to experience Korea’s wellness culture beyond skincare. If you love sweet and savory snacks, or want something unique to share with friends, these are for you. The portion size makes them easy to carry for school, work, or travel. Many Korean reviewers mention that the chips are great for kids and adults alike, and the variety of flavors means there’s something for everyone. If you’re watching your calorie intake, just remember to enjoy them in moderation—they’re so addictive, it’s easy to finish a bag in one sitting!

Cultural Insight: Why Are Bagel Chips a Korean Snack Phenomenon?

Korean snack culture is all about innovation and fun. Delight Project Bagel Chips embody this spirit by transforming a Western staple—the bagel—into a uniquely Korean treat. Their rise mirrors the popularity of honey butter chips and other hybrid snacks that blend sweet and savory. Social media has played a huge role, with influencers and tourists sharing their Olive Young hauls and snack reviews. The opening of the Haeundae flagship store is a testament to their status as a must-try item for anyone visiting Korea. For overseas fans, these chips represent a taste of everyday Korean life and are now available through global online shops.

Real Reviews: What Are Korean Consumers Saying?

Korean blogs and review sites are filled with praise for Delight Project Bagel Chips. Many users highlight the chips’ addictive crunch, balanced flavors, and convenient packaging. One blogger noted that the honey butter chips are a hit at family gatherings, while another praised the garlic butter version for its authentic, bakery-like taste. Some reviewers mention that the chips are less greasy than regular snacks, making them feel like a healthier choice. International fans echo these sentiments, often including the chips in their ‘must-buy at Olive Young’ lists. The consensus? These chips are a snack you’ll want to repurchase again and again.

Where to Buy and How to Enjoy

Delight Project Bagel Chips are widely available at Olive Young stores across Korea, including the flagship Haeundae location, and can be purchased online for international delivery. They’re affordable, usually priced around 2,700–5,600 KRW per pack, and often featured in special promotions. For the best experience, try pairing them with your favorite drinks or using them as a crunchy topping on salads and soups. And if you’re visiting Korea, don’t miss the chance to sample exclusive flavors at the Haeundae store’s tasting bar. Happy snacking!